Tag: little caesers
Little Caesars says it wasn’t serving DiGiorno pizza in viral video that confused millions
USA TODAY caught up with Vincent Romero, the customer whose viral video had some people wondering if Little Caesars was serving DiGiorno frozen pizzas at one Indiana location. USA TODAY
A viral video showing a shopping cart full of DiGiorno frozen pizzas at a Little Caesars location led many to believe that the chain was serving DiGiorno, but Little Caesars says that’s not the case.
When Little Caesars investigated, the company found the video was shot at an Indiana Kmart, spokeswoman Jill Proctor told USA TODAY in an emailed statement Tuesday. Kmart was in the process of disposing of expired DiGiorno pizzas when the video was shot, Proctor said.
A manager had directed an employee to temporarily store the pizzas in a cooler next to the Little Caesars location, Proctor wrote. The store had learned the pizzas were expired close to closing time and planned to dispose of them in the morning.
“Of course, Little Caesars only serves freshly baked pizzas made from fresh dough. After some investigating, it turns out that what appeared in this video was a funny coincidence,” Proctor said in a statement.
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