Tag: burger king
Burger King says it never promised Impossible Whoppers were vegan
Burger King, saying it never billed its “Impossible Whoppers” as vegan or promised to cook them a particular way, said a proposed class action by a vegan customer over the plant-based patties being cooked on the same grills as meat burgers should be thrown out.
In a court filing on Thursday, Burger King said plaintiff Phillip Williams should have asked how Impossible Whoppers were cooked before ordering one that he said was “coated in meat by-products” at an Atlanta drive-through.
Burger King said reasonable customers would ask about its cooking methods, and Williams would have known he could request an alternative method had he done even “the smallest amount of investigation” on its website or by reading media reports.
Williams “assumed that an Impossible Whopper would satisfy his own particularly strict form of veganism … solely because he asked a Burger King restaurant employee to ‘hold the mayo,'” Burger King said. “This claim has no basis.”
Lawyers for Williams did not respond on Friday to requests for comment.
Williams claimed in his Nov. 18 lawsuit in Miami federal court that Burger King “duped” him into buying the Impossible Whopper at a premium price and is seeking damages on behalf of all U.S. consumers who bought it.
Burger King is a unit of Toronto-based Restaurant Brands International Inc <QSR.TO>, which also owns the Canadian coffee and restaurant chain Tim Hortons and is overseen by Brazilian private equity firm 3G Capital.
Impossible Foods Inc, which helped create the Impossible Whopper, has said it was designed for meat eaters who want to consume less animal protein, not for vegans or vegetarians.
Burger King advertises the Impossible Whopper on its website at $4, down from its original suggested price of $5.59, and in mid-January added it to its two-for-$6 menu. In a statement, a spokesman said the product “continues to exceed expectations.”
The case is Williams v Burger King Corp, U.S. District Court, Southern District of Florida, No. 19-24755.
Article via Yahoo News
Burger King Takes a Shot at McDonald’s Happy Meals With a Dark Ad and Sad Teens
Boxed meals like the Pissed Meal, Salty Meal and DGAF Meal are a clear shot at McDonald’s Happy Meal.
Article via Entrepreneur
Burger King is taking another jab at McDonald’s.
On Wednesday, the fast-food chain debuted a series of “Real Meals,” a clear counter to McDonald’s iconic Happy Meals. The moods of these boxed meals include the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal.
The Real Meals boxes — which include the Whopper meal or a Whopper, fries, and a drink — are available at a handful of locations in Austin, Seattle, Miami, Los Angeles and New York City starting Wednesday.
While the Real Meal rollout is limited, it is part of a wider campaign by the chain to promote mental health, with Burger King releasing an atypical commercial of sorts on the subject.
“Not everybody wakes up happy,” a young man says in the starting seconds of the video. “Sometimes you feel sad, scared, crappy. All I ask is that you let me feel my way.”
The video goes on to show a teenage girl discovering the word “skank” carved into her locker, an angry woman yelling that she just told her boss “to go f— himself,” and a young man despairing over student loans. Other people featured in the video are dealing with being ghosted and being judged as a young mother.
The video closes with the words: “No one is happy all the time. And that’s OK.” Images of the different Real Meals then flash on the screen.
Watch the video here:
Burger King partnered with the nonprofit Mental Health America to launch the Real Meal campaign.
“A natural extension of encouraging people to ‘be their way’ is encouraging them to ‘feel their way,'” Burger King said in a press release. “With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel.”
Behold the Beefless ‘Impossible Whopper’
Burger King is introducing a Whopper made with a vegetarian patty from the start-up Impossible Foods.
OAKLAND, Calif. — Would you like that Whopper with or without beef?
This week, Burger King is introducing a version of its iconic Whopper sandwich filled with a vegetarian patty from the start-up Impossible Foods.
The Impossible Whopper, as it will be known, is the biggest validation — and expansion opportunity — for a young industry that is looking to mimic and replace meat with plant-based alternatives.
Impossible Foods and its competitors in Silicon Valley have already had some mainstream success. The vegetarian burger made by Beyond Meat has been available at over a thousand Carl’s Jr. restaurants since January and the company is now moving toward an initial public offering.
White Castle has sold a slider version of the Impossible burger in its 380 or so stores since late last year.
But a national rollout at Burger King’s 7,200 locations would dwarf those previous announcements and more than double the total number of locations where Impossible’s burgers are available.
Burger King’s chief marketing officer, Fernando Machado, said that in the company’s testing so far, customers and even employees had not been able to tell the difference between the old meaty Whopper and the new one.
“People on my team who know the Whopper inside and out, they try it and they struggle to differentiate which one is which,” Mr. Machado said.
Burger King is initially making the Impossible Whopper available at 59 restaurants in the St. Louis area. Mr. Machado said the company had plans to quickly expand it to every branch in the country if everything in St. Louis goes smoothly.
“I have high expectations that it’s going to be big business, not just a niche product,” Mr. Machado said.
The Impossible Whopper creates an interesting alliance between a fast-food chain that promotes its devotion to beef on every Whopper wrapper (“100% Beef With No Fillers”) and a start-up that is committed to getting people to stop eating beef.
Read more via NYTimes
Where to Get Free Food Today For National Fast Food Day
Friday November 16th is National Fast Food Day. While arguably a little too close for comfort to Thanksgiving for us all, the day—like most other made up holidays—comes with a pretty healthy amount of freebies that are worth taking advantage of.
If you’re out and about looking for lunch or even just a snack today, here’s where you can score some deals. Worth noting: a lot of these deals last through the weekend or longer, so if you play your cards right you can probably take advantage of a few of them.
Know of a deal we didn’t mention? Tell us about it in the comments!
Burger King
Burger King is offering a ton of deals through its mobile app starting today and running through November 18th. Bargains include a BOGO Whopper, $5 Whopper Meal, $5 Crispy Chicken Meal, $5 Whopper Jr. Meal for two, and a $3 double Cheeseburger meal, amongst others.
To score any of the deals you’ll need Burger King’s mobile app installed on your phone.
Pizza Hut
Pizza Hut customers can get two items from the restaurant’s menu for $5 each. Options include a medium 1-topping pizza, 8 breaded bone-out wings, Tuscani pasta, Stuffed Garlic Knots, a double order of breadsticks, Cinnabon Mini Rolls, Ultimate Hershey’s chocolate chip cookie.
Jack in the Box
Sign up for Jack in the Box’s newsletter to score a free medium curly fry with the purchase of a large Coke from 11/16 to 11/18.
Wendy’s
Wendy’s is offering a ton of buy-one-get-one-free deals in its mobile app starting today and running through November 18th. You can also score a free Junior Bacon Cheeseburger for free (with purchase) every day between now and November 23 with the app.
Chick-fil-A
Chick-fil-A is offering a free chicken sandwich for customers who place an order from the restaurant using DoorDash. The offer runs through November 20th and is only available in select cites. You can get the deal by entering the promo code: CFADELIVERY.
Article via Lifehacker