DJ Khaled opens up about Jay-Z and Beyoncé, his son Asahd and his recent Jordan Brand collaboration

And that’s what the Grammy-nominated mega-producer and WW (formerly Weight Watchers) spokesman was doing late last month in L.A. at Shoe Palace on Melrose Avenue, promoting a sneaker collaboration with Nike’s Jordan Brand. For the occasion, Khaled dressed for comfort in a white Air Jordan tracksuit and he couldn’t help but mention how his royal blue shoes — Air Jordan IIIs originally released in 1988 — stood out against the white fabric that went to his ankles.

“Even though I’m not a basketball player,” Khaled said, “Michael Jordan inspired me to be great. He represents greatness.”

The footwear event gave Khaled, who has more than 12 million Instagram followers, a chance to spend time with fans as well as his celebrity friends, including Mark Wahlberg and Busta Rhymes. He also took questions from Joe La Puma, host of Complex’s “Sneaker Shopping” series, during the appearance.

Khaled’s fans turned out by the dozens, lining the block outside the store for a chance to meet him and purchase DJ Khaled X Jordan hoodies and tees (available at wethebeststore.com), which came with a voucher to download his forthcoming “Father of Asahd” album.

A promo ad seen ahead of Khaled’s big footwear reveal — he’s releasing two limited-edition pairs of IIIs (one style in blue leather, the other in blue suede) — featured him comically dribbling and then dunking on what appeared to be a shorter-than-NBA-regulation basketball rim. (The blue kicks also match his blue Rolls-Royce.)

His Jordan-style intensity, however, manifests itself when he’s creating new songs or performing. “I’m like that onstage and in the studio,” Khaled said. “I go hard. No days off.”